Outshine Your Rivals: 7 Essential Steps for a Powerful Digital Marketing Competitive Analysis
Identify your top 3-5 online competitors by searching for your primary keywords and noting who consistently ranks on page one. Analyze their SEO strategies, including on-page optimization, content quality and depth, and SEO technical elements like site speed and mobile-friendliness. Dissect their content marketing approach, examining blog post topics, formats, publishing frequency, and engagement metrics. Evaluate their social media presence across relevant platforms, noting follower counts, post types and frequency, and audience interaction. …