How Top Brands Are Crushing Sales With Live Stream Shopping
Live stream shopping has rapidly evolved from a niche trend to revolutionizing online sales, with global revenues projected to reach $500 billion by 2023. Major retailers like Nordstrom showcase new collections through interactive streams, generating 10x higher conversion rates than traditional e-commerce. Small businesses leverage platforms such as Instagram Live Shopping and TikTok Shop to create intimate shopping experiences, with beauty brands reporting 30% higher customer engagement compared to standard online …