Vaping is widely popular today because of the concept spread by Vape industry experts that there is less tobacco involved and generally being viewed as less harmful than cigarettes arguably. Vape shops can be good business also and you can attract customers through marketing online. However, there are certain limits that you can do while you are marketing. Here are some dos and don’ts while marketing your vape shop online.
What You Can’t Do
Let’s start first on the things that you can’t do. Since you are running an online vape shop, you may be encouraged to capitalize on social media. Although there are some gray areas and loopholes, generally, you are prohibited in promoting any products that contain tobacco, no matter how small, on social media.
This includes Google, Facebook, Instagram, Snapchat, and Twitter. Some can find ways around the prohibition but conducting or sponsoring an ad is totally not allowed. If you want to be sure, you can check their tobacco policies or e-mail their support team for clarifications and further guidelines.
What You Can Do
If you want to maximize your marketing opportunities, here are some of the things, aside from the conventional paid advertisements, that can be very useful for your online vape shop:
- Search Engine Optimization or SEO
Search Engine Optimization or SEO aims to make your online store gain more relevance on search engines’ pages. If your online store can appear on the first few pages of Google or Yahoo with just a few vaping-related keywords, then your SEO strategies definitely work. Here are the things you need to consider:
In simple terms, the search engine compares the word searched by the user to the content of your online store. If the words have less chance of matching, then your page will not be prioritized to be displayed. This is where ‘keyword mapping’ becomes important.
The more diverse keywords are inserted in your online content, then the more chances your page will be prioritized. It can also extend to key phrases but the placement of them must be strategic. Spreading them accordingly and using meta tags are some of the methods employed.
These activities refer to practices, beyond the content, that can increase your rankings in a search engine. These include the following:
Forum or Community = online discussion groups wherein your online store can be freely recommended or talked about
Related Content = online articles in a form of blogs, vlogs, reviews, or ranking that link to your online store
Directory Submission = the traditional classified ads on a directory, but through online
- Proper Social Media Usage
As mentioned, ads relating to tobacco products are not allowed on social media. But to work that way around, you can create pages or post something that can create a buzz around your product. You can use direct or indirect approaches but you need to take note of the number of followers. The more followers, the wider your reach will be.
- Vaping Exhibitions
You can conduct or sponsor vaping exhibitions for further public exposure. Since as of today social gatherings are not allowed, you can coordinate with online shows or create one on your own. The more creative your concept, the more audience you can gain.
There may be obstacles in your methods for marketing your online shop but there are also ways to overcome them. As long as there are people who are into vaping, your product is considered a necessity to them and you will always have customers. It will boil down to how you create and implement your online strategies.