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You might not think having an outdated website is that big of a deal. After all, it’s not at the top of your priority list. You have more important things to worry about. You don’t care what it looks like. Hey, at least you have one, right? Wrong. A bad website is just as harmful to your company as having no website at all—if not worse. Here are three huge problems with having an outdated site.

1. Damage to Your Credibility

Even if your company is profitable and successful and you have awesome products and services, perception can be stronger than reality for consumers, and having an outdated website can really hurt your business’s credibility. Prospects and customers will have instantaneous negative reactions to an outdated website. It’ll take them 15 seconds or less to decide to leave. They won’t delve deeper to see how great your company really is. They’ll click the X button and get out of there as fast as they can. If people don’t trust your website, they don’t trust your company.

If you haven’t updated your blog in months, if you’re showcasing events that happened a year ago, or if you’re still using outdated designs, flash, and old marketing techniques, you’ll look disorganized and sloppy. Visitors will have a bad opinion of how you run the rest of your business. They’ll be worried about your commitment or even their data’s security on your site. They might think you even went out of business since the last time you updated your website. And they’ll move on. To your competitor’s recent, relevant site that’s better on the eyes. 

2. You’re Still Using Old Web Technologies

Technology is constantly evolving, and this is especially true for website technology. It’s gotten better, both for businesses and for users. If you’re not taking advantage of them and you’re still using old web technologies, you’re losing out. You’re falling behind your competitors.

SEO best practices and relevant keywords in particular are always changing, and if you’re not keeping up with the latest trends and updates, you’re going to hurt your search engine rank considerably. The same is true if you haven’t integrated the latest social media sites to your website. And with more than 50 percent of web traffic coming from mobile devices now, if you haven’t optimized your site for mobile viewing, you’re not going to be able to provide half of your visitors with the end-user experience that they expect.

3. Lose Out on Sales

So what does it mean for your business if visitors don’t like your outdated website? What does it mean if they lose credibility in your company and if they don’t have a good user experience because of your outdated web technologies? They won’t buy from you. Plain and simple.

Even if your company isn’t e-commerce, your website is still extremely vital to your sales numbers. With consumers now in charge of the sales process, the first place they’ll go to in order to research your company is your website. That’s where you need to shine if you want to impress and engage your audience in order to convert them into customers. If not, you’re going to lead them right to your competitor.

Stop Hurting Your Business

Your website is too important to your overall business for you to keep it at the bottom of your priority list. It has a huge impact on your audience’s perception of you and, ultimately, your sales. When you let an outdated website represent your company, you’re hurting your business. In today’s digital world, your website must be one of your main concerns. So re-design it, use current technologies, keep adding some fresh new content, and get rid of the outdated features. You’ll see a marked improvement in your conversion rates and sales when you update your website to accurately represent your great company.

A CEO's Guide to The Future of Selling