The success of your company depends on how many paying customers you get. But in this competitive age, it can be terribly difficult to attract new customers. You’re up against a lot of tough competitors in your field. You’ve probably realized by now that your outdoor ads, mailed brochures, and cold calls aren’t working.
The best way to do so instead is to implement inbound marketing. It’s the easiest, cheapest, and most effective way of generating traffic that you can then convert into paying customers. With inbound marketing, generating strong lead growth is achievable; however, it does demand a serious time investment and commitment on your behalf. Inbound marketing is a long-term strategy.
When you use the lead generation tactics described below, on a frequent and consistent basis, you’ll certainly attract new customers and increase your revenue.
1. Start a Blog
Blogging isn’t just an online activity that teens use to vent about their problems or share their thoughts. It’s evolved in such a way that it’s become a prime method of attracting leads in business. Blogging offers many advantages: it allows you to build thought leadership, gain trust, and establish credibility, but most importantly, it can help you attract new customers to your website.
When you blog regularly—about your business, your industry, your products or services—you provide valuable insights that your potential customers are seeking out online. By sharing your insights and knowledge, you can give customers what they desperately want: information. Blogging allows you to lure leads in with content, who will then stay to check out your website, and perhaps buy from you, because they now trust you as a subject matter expert.
2. Use SEO
When prospects realize they have a need, they go online. Specifically, they go on search engines to find information, answers, or products or services to purchase. To attract new customers you need to be visible on search engines, and the way to do this is to utilize search engine optimization (SEO).
Optimizing your website and content for SEO is about ensuring that search engines can properly index it so it can be searched for. There is technical optimization, where you make sure that XML sitemaps and robots.txt are in place and that all of your redirections are correct. There’s keyword optimization, where you prime your content to make use of the search query keywords that your preferred customers would use. And there’s external optimization, where you attempt to have people link to your site, to show popularity in order to increase your rank.
SEO is a critical way to attract new customers because it helps you increase visibility on the search engines that your prospects use.
3. Be Active on Social Media
Being active on social media sites like LinkedIn, Twitter, and Facebook is also important. Social media is used by millions of people. It can help you increase your reach and widen your market, giving you access to prospects that you couldn’t connect with otherwise. By posting curated content, commenting on relevant posts, being active in communities, offering insights, and engaging with other users, you can increase brand awareness and visibility and entice leads to visit your website.
What Does It All Come Down To?
At the end of the day, your blogging efforts, search engine optimization, and social media activity will all come down to the creation and distribution of quality content. Successful content marketing is a vital part of inbound marketing. Creating educational, intriguing, and entertaining content that your preferred customers seek out and want to read, and sharing this content through the right channels that your prospects use can help you to attract new customers to your website.