Inbound marketing is the future of business, there’s no doubt about that. But just like any other business strategy, there are varying levels of success when it comes to inbound. Some sales organizations can successfully generate high-quality leads, nurture prospects, and close deals that result in an incredible increase in profits, while others can end up struggling throughout the entire sales process without seeing much lead generation or many sales.
What do the successful businesses do differently than the ones that flounder? Why do some companies see better results than others? Oftentimes, it comes down to the utilization of great inbound marketing tools. Here are five tools you might not be using—and probably don’t even know about—that can make a real difference to your inbound strategy.
1. Rival IQ
Rival IQ is surprisingly underused considering how much insight it can give marketers. It’s a simple-to-use inbound tool that can deliver detailed results about how your website and online efforts are doing compared to your competitors. It can compare website SEO metrics, organic keywords and traffic, social media influence, engagement, and activity, external links, and more. It has instant reporting capabilities so you can see how well you’re doing compared to your competitors in real time. It gives you the data you need to become top dog in your niche.
When it comes to blogging and social media marketing, finding influential bloggers to connect with and build relationships with can be incredibly useful in helping you to reach a wider audience, build brand awareness, and get your company seen by relevant communities. But finding the right bloggers can be tedious and time consuming. GroupHigh is blog outreach software. It helps you to identify quality bloggers in your niche and gives you critical information that you need—such as bio information, metrics about location and reach, and even specific posts that you can reference. GroupHigh makes it easy for you to reach out, build relationships, and create mutually beneficial publicity opportunities with quality bloggers in your niche.
3. Marketing Blogs
OK, so marketing blogs aren’t exactly unknown and you probably know that they exist, but you might not use them as inbound marketing tools. But knowledge is power, and if you use these informative sources of marketing wisdom to your advantage, you’ll be able to refine your strategy and maximize your results. Marketing blogs like StoryNeedle, HubSpot, InterGeek, RADIUS, and Oktopost offer thoughtful content on the latest trends in marketing, how-tos, and original ideas that you can integrate into your own inbound marketing strategy in order to improve results.
4. start a FIRE
You know how important calls to action are to converting prospects into buyers. The inbound marketing tool start a FIRE is used to add a small call to action at the bottom of all of the links you share online, whether on social media or elsewhere. Instead of just sharing curated content online and potentially only creating fans of other sites, you can help capture some of that traffic by enticing your audience to click back to your website.
Sidekick is a HubSpot tool that can be integrated into your CRM or used as a standalone product. It’s an incredibly useful inbound marketing tool that’s easy to use and intuitive. It reduces data entry by filling out contact properties automatically and accurately. It gives you access to a prospect database that has over 18 million prospects for you to reach out to. It offers real-time social media, website, and email notifications. It has personalized email templates that make interactions much easier and simpler. It has a click-to-call feature that allows you to call contacts right from your inbox, and so much more. Sidekick can improve your business by saving you time and improving performance.