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Posted by: Tyler Abbott

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In order to promote your business and increase your sales, you need effective marketing tools. There are many marketing techniques and materials that are used to promote goods and services. Many of these tools work in conjunction with one another. You should use a variety of marketing tools in order to increase overall effectiveness. Here are five marketing tools you need to be using.

1. SEO Tools

You know it is imperative that every company has a website. You might have also heard about SEO, but since you're not too sure what this entails, you've been avoiding it. SEO stands for search engine optimization and it has the power to significantly increase relevant traffic to your website. You should engage professionals to optimize your website. They can increase the visibility of your company website in search engine results by editing its content, using relevant keywords, and coding.

This internet marketing strategy considers how search engines work and what people search for. Search engines are constantly updating their algorithms and standards to ensure they are delivering users the most relevant content. Someone who specializes in SEO will always be up to date on the latest developments in search engine optimization and can make sure your website is too.

2. Content Marketing Tools

In order to maintain relevance when it comes to search engine rankings, you need to continually create and post new, original content to your website. A simple solution is to create a company blog. This way, you will have an outlet where you can keep sharing new, useful content with your target customers.

Use relevant keywords in your blog titles and throughout your blog posts so search engines will list your articles when potential buyers search for these keywords. The content must be original in order to meet Google's standards. You also want your content to be valuable to those who you are trying to attract. Demonstrate your knowledge and expertise in the field and visitors will come to recognize you as thought leaders and industry experts.

If you don't have time to write unique content on a regular basis, have your employees contribute to the company blog or outsource content creation to freelance writers. Use a content marketing tool to keep your content organized. There are numerous content marketing tools available. For example, you can create and manage your company blog on HubSpot.

3. Social Media Tools

You want to make it as easy as possible for potential buyers to find your website. In order to extend your reach online, you should be using social media. Whenever you have new content to share, you can post the link to the webpage on Facebook, Twitter, and LinkedIn. You should also take the time to engage with customers, answer questions, and participate in relevant discussions. Use social media management tools like Hootsuite or Tweetdeck to manage all of your social media profiles.

4. PPC Tools

Google AdWords and Google AdWords Insights are pay-per-click tools. Google AdWords can be used to efficiently manage, monitor, and report on your campaigns. Google AdWords Insights can provide details about why certain keywords have quality issues and why, where you're wasting money, and which pages need improvement.

5. Email Marketing Tools

There are numerous email marketing tools available including MailChimp and Constant Contact. Use these tools to send newsletters, keep subscriber lists organized, and keep track of email marketing campaigns.

These marketing tools can help you manage day-to-day responsibilities and will increase productivity. If you aren't already using these tools, implement SEO, content marketing, social media, PPC, and email marketing tools to enhance your marketing efforts. If this isn't your area of expertise, engage a professional who can set everything up for you and who will handle maintenance. Don't let your company fall behind. Update your marketing practices with these tools and increase your sales. You'll see the return on your investment in no time. 

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