It's more important than ever that your website is mobile optimized. More and more people are using mobile devices to browse the internet, whether they're at home, in the office, or on the go.
Some business owners make the mistake of assuming people only use mobile devices while they're out to look for restaurants and the like. They make the mistake of thinking that it's not worth the cost of optimizing their site for mobile because their particular business doesn't need to be accessible via mobile.
You couldn't be more wrong. People use their smartphones to browse the internet while they watch TV at home, during long commutes, and even while they're on computers. In today's digitally driven society, we want to multitask and use a variety of devices for any number of things simultaneously. Don't alienate your prospects by neglecting mobile optimization. It's well worth the investment. Here are five reasons why mobile optimization is super important for your website.
1. Increase Accessibility
You want to make it as easy as possible for people to find your website. If prospects are trying to access your website on their mobile devices, you want them to be able to find it and access it quickly and easily. Once they find it, it needs to be simple to read and navigate. With the ever-improving functionality of mobile technology, it's no wonder people are searching and browsing more and more on their smartphones. Don't alienate your prospects. Make your company website as accessible as possible.
2. Offer Convenience
It's frustrating when you're using a mobile device and you get to a website only to discover that it takes forever to load, the font size is impossible to read, and it's tricky to navigate. No one wants to have to pinch, zoom, and scroll around just to read a little paragraph. No one has the patience for this. There's nothing stopping your prospects from leaving your site and heading over to a competitor's mobile optimized site instead. If checking out your website is inconvenient, no one is going to bother with it. A mobile site should load in less than three seconds. If it's taking too long, your prospects will take their business elsewhere.
3. Improve Search Engine Ranking
Did you know that websites that are mobile optimized rank better than websites that are not? That's right. So even when people are using desktop computers and laptops to browse online, your site will be buried in the search results because your site isn't optimized for mobile. Make the upgrade to increase visibility on all devices.
4. Reduce Bounce Rate
If your website isn't mobile optimized, you probably have a high bounce rate. This means that when people do get to your site, they don't stay long. So even if you're managing to drive traffic to your website, if people aren't satisfied with the user experience because your site lacks mobile optimization, they're just going to leave. What's the point of driving traffic to your site if everyone just abandons the site upon arrival. At this rate, you'll never generate any sales leads.
5. Generate Sales Leads
If your website it difficult to use on mobile devices, you're not going to be able to generate any sales leads. When someone checks out your site using a mobile device, your key selling points or message should be immediately apparent. It should be easy to recognize and activate the calls to action. Without mobile optimization, you're missing potential sales and you're doing a disservice to your company.