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Posted by: Solange Messier

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Digital marketing should be a core part of your marketing efforts. If you don’t know what it is, it’s time to familiarize yourself with this strategy.

Download "How to Adapt to the New Way Customers Buy" Whitepaper

Your competition is no doubt aware of it. Here’s why you should be too.


What Is Digital Marketing?

Digital marketing is an umbrella term that encompasses all of your online marketing efforts. Businesses use online channels, such as their websites, Google, email, and social media platforms, to connect with new and current customers. Digital marketing campaigns can be incredibly effective—more so than print marketing campaigns. It’s how companies brand themselves online and adapt to the new way customers buy.

Businesses can benefit from different online marketing tactics, all of which are used to boost reputation and revenue.


Yes, Your Competitors Are Using It

Consumers today spend the majority of their time online. You can bet your competitors are using online strategies because they know the internet is where their customers are. The competition creates a strong online presence, which gives the man enhanced ability to meet and engage with their target audiences.

Consumers can interact with the brands they like in new ways: such as on social media, using chatbots, via email, and more. Brands can share their thought leadership on the same channels to gain more brand awareness and generate more leads.

Social media is also important in e-commerce gateways, particularly as more consumers use digital channels to make purchases online.

Your competitors are identifying new market opportunities because they know it’s what their customers want. They’re adapting to the way customers buy today. They’re evolving as technology evolves. Their transitioning to meet the shifting needs of their customers.


Why You Should Be Using Internet Marketing Too

Why should your business use digital marketing? You’ve been using print marketing and advertising for so long, you might not want to adopt a new methodology.

But you need to in order to keep up with the competition now and in the future. You need to start marketing online to keep up with your customers. Otherwise, you’ll be left in the dust.

People are searching for how-to information, best venues and stores, advice, and more. Businesses with an active online presence appear as trusted resources to their customers. Digital marketing provides a way of sharing information in a cost-effective way that works. And it helps you expand your audience to grow your business.

How can your audience find you if you’re not online? Companies are always looking to expand their target audience, and online marketing presents new avenues to reach those individuals.


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