describe the imageAt some point in time, most businesses have now been faced with the question: to blog or not to blog? And the resounding answer to this question is to blog! There's no denying now that a blog for a business is a great way to increase leads, which leads to an increase in sales. Hubspot's annual State of Inbound Marketing Report even reveals that the more blog posts you publish, the greater chance you have of sparking new leads.

But how exactly does blogging increase your sales? A look at this question not only shows how posting regularly on the internet can impact your profits, but it also provides you with hints as to what consumers are looking for in your blog content.

First of all, blogging increases your chance of making a sale because the content of your blog is indexed in search engines. With more links back to your business's site, people have a greater chance of finding your site and discovering your business.

But apart from simply making you more discoverable, a blog is a place to connect with your customers and potential customers. It is a place to not just build your brand, but to demonstrate it in action. Establish your business as leader in your field and gain the trust of possible customers. Share information and ideas with them and let them peek through the window into what inspires your business to do what it does.

You can use blogging to tell the story of your business and let your customers be a part of the story. Let customers follow along with the development of an idea or product and share in the excitement. You'll have people invested and excited to buy a product as soon as it is launched. Share inspiring or interesting stories about how your products or services are being used, and show their impact on lives.

Use your blog as a place to listen to potential and current customers. Write blog posts to respond to frequently asked questions, address concerns and provide tutorials, support, and deeper information on your products or services. Open the comments section to really start a conversation with people who are interacting with your business. Doing this shows that you take the time to personally help and appreciate your customers. After all, they are the ones who help you to succeed at your business! You can set your business apart by showing personal interest in making sure your customers are happy, and this is an important value for a business to demonstrate.

And when people are happy with a business, they become attached to it. Brand loyalty can keep them buying from the same business time and time again, as well as recommending your business to friends, family, co-workers, and others.

When you start a blog for your business, you start a story, a conversation, and a resource. Ironically, this shows that you are interested in more than just making a profit, yet the result is an increase in sales.

How to Create Killer Marketing Content

Matthew Cook

Matthew has over 20 years of sales and sales management experience. In addition to being the founder of SalesHub, he is the founder of SalesForce Search, which was #4 on Profit Magazine's Hot 50 list as one of the fastest growing companies in Canada. When he’s not helping companies improve their revenue he trains and competes in half ironman distance triathlons to “relax”.

 
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