Now that we are almost a quarter of the way through the year, it’s time to carefully review your sales and analyze the increase in your profit margins. If you have not seen measurable results, it’s time to change strategies. Inbound marketing is a proven method to increase your sales. Many people think that after implementing an inbound marketing strategy, it takes a long time to see results—but that is not necessarily the case. Using inbound marketing to increase your sales is an excellent first step in changing your company’s marketing techniques. The key is investing the time in the beginning to plan the strategies that will attract the right customer to your website.
Creating a Successful Inbound Plan
In order to be effective with your strategies you need to thoroughly analyze your company, the industry, and those who need your services. Once you are completely comfortable with these key aspects, you can start forming techniques to attract new customers to your website. Knowing their needs, problems, and providing useful solutions is one way to attract new customers. Our fast-paced society means you need to be quick to provide the information when and where the client wants it. Learn as much as you can about where to find your customer so you can create pathways that will lead them back to your website.
There are many ways to increase your sales using inbound marketing. An effective strategy is increasing your lead capture rate. A lead capture is a link on your webpage that gives away a free product or information booklet in return for the person’s name and email address. By creating relevant content and desirable products your prospect is more likely to respond. Once you have this information you can begin nurturing your potential customer with more educational material, representing yourself as an expert. With this established authority the prospect is more likely to trust you and ultimately your product or service.
The average person’s attention span is only 8 seconds. That leaves you with a very short timeframe to seize the opportunity to transfer a prospect to the sales funnel. Increase your chances by creating content on your website that is not only educational but creative. You can achieve this with 3D visual art displays, pictures, and videos. They should be informative, but the more entertaining, the better.
When writing your website keep the message clear, concise, and natural sounding. The more you can represent yourself as a real person, with real solutions, the easier it will be for you to form a relationship with this potential buyer.
Always ensure you have clear, visible steps for your potential customer to follow on your website. Provide options for reading more information through a resources link. Direct them to a new area on your website where they will find customer reviews and comments. Take them down another pathway to investigate a list of current blogs. Find strategies to keep them on your website while you build their trust.
Your inbound marketing strategy should definitely include the use of social media. As previously mentioned, it is important to know where your customers can be found. Learn about your customers and connect with them through social media such as Twitter, Facebook or LinkedIn. Once you have permission to connect with them, you can direct them to one of your blogs. By redirecting you can continue to prove to your prospect that they need your product. The more information you can provide to build their confidence, the more likely you will be able to convert from prospect to customer.