Making the switch to inbound marketing will be a huge change for your organization. It’ll require new methodologies, processes, techniques, training, and a new way of thinking. But it’ll be worth the effort.
You might have been putting off the change for a while, thinking that your company isn’t ready yet. You’ve seen other businesses make the switch and you might have sat back and waited to observe instead of taking the chance yourself. But now, you’ve probably realized that inbound marketing is undeniably the future of business, and it might just be the time for you to get on board, too.
But how can you know if you’re ready? Consider these factors.
Your Profits Are Dropping
If certain marketing efforts used to work for you in the past, it doesn’t mean that they’ll work as effectively now. The Internet has drastically changed the sales process. Buyers aren’t purchasing in the same ways as they used to. The sales and marketing techniques of the past aren’t working on customers anymore.
If your sales are down and your profits are dropping year after year, it’s time to adapt to the new way customers buy. It’s time for inbound marketing. If you don’t make the switch, you’ll just continue to lose money until your business isn’t sustainable anymore. If you have any feeling that your company’s future is uncertain, you definitely need to consider inbound.
You See the Need to Move Away from Outbound
Does your marketing strategy consist primarily of sending direct mail to customers, using billboard space, purchasing TV and radio ads, and buying call lists? If so, you probably can’t measure their success, can you? When you think about it, you realize that you have no idea what effect these outbound marketing tactics have on driving leads to purchase. And you’re paying a high price for them, too.
If you’re tired of spending thousands upon thousands of dollars on outbound marketing tactics without seeing direct results from them, then you’re ready to switch to inbound. You’re ready to start getting more leads and measurable results while saving money.
You Want to Put Your Customers First
Inbound marketing is all about the customer. It’s about learning your customers’ needs, wants, desires, and pain points so you can more effectively build relationships with them and sell to them. If you want to get to know your customers better, if you now want to engage with your followers and fans, and if you want to start putting the customers’ needs first, then inbound is for you.
You’re Serious about Investing in Marketing Now
Marketing has often been put on the back burner while companies focus the majority of their efforts, money, and resources on their sales teams. But you might now realize just how important your marketing efforts are to your revenue and you’re ready to invest.
Effective inbound marketing requires an investment of approximately $3,000 a month. You can try doing it yourself for less money, but you probably won’t see an ROI. If you’re serious about marketing your products or services the right way, then you need to be committed and invest in a digital marketing agency to help you generate real results that will help you grow your business.
Money isn’t the only thing you need to commit, though. Inbound marketing is a time-consuming process. You’ll need to invest a lot of time into the process of creating, implementing, and maintaining your inbound strategy. If you don’t have the knowledge required to effectively go through this process, or if you don’t have the time required to do so, then it’d be best to engage a digital marketing agency to do the work for you, expertly, accurately, and efficiently.