You might have heard that blogging is a must if you’re in business. You might have heard that it’s an integral part of any successful inbound marketing strategy. But you probably also know how time consuming it can be to continuously write fresh, quality content for a blog. You might not have enough time to blog. You might not believe that the benefits outweigh the time commitment involved. We’re here to tell you that the effort you put in to blogging are absolutely worth it.
Here are some of the advantages that you’ll reap once you start a business blog as part of your inbound marketing strategy.
It Drives Traffic to Your Website by Increasing Your Rank
To get leads that you can eventually nurture and sell to with inbound marketing, you need to drive traffic to your website. Building a great website isn’t enough to generate leads. Instead of paying for costly ads or (gasp!) buying email lists to lure people to your site, you can blog instead. Blogging is a cost-effective, ethically sound, and sustainable way to gain new web visitors.
One of the most effective ways to rank higher on search engines in order to help people find you is to continuously add new content to your website. But, really, how often can you update your about us page? A blog is a great way to get more indexed pages on your site, so you can have more opportunities to show up in search engines. It also tells search engines that are crawling your site that it’s active and that they should check it out more frequently.
It Helps You Get Discovered Via Social Media
Your blog posts can be shared with the world through social media. Your companies and employees can share your thoughtful entries and, if your visitors find your content especially interesting, they can share it with their networks, too. When you increase your blog’s social media shares, you can expose your company to new audiences that you might not have targeted yet. Plus, it’s a way to keep your social media presence active, without having to constantly come up with more original content to share. Your blog can be your repository of content.
It Can Position You as a Thought Leader
When you take the time and effort to write truly educational, insightful, and interesting content, you start to position yourself as a thought leader in the industry. People will come to your blog to learn, to have their questions answered, and to increase their knowledge. And in turn, you’ll build trust and credibility. And this established authority that you create will help you to more easily convert your new web traffic into leads because people will trust you, and in turn, trust your business and your offerings. Plus, you can also add calls to action to your blogs in order to entice your visitors to pick up the phone or send you an email.
It Drives Long-Term Results
When you pay for one-off ads to get visitors to your site, you pay for short-term results. Once your ad expires, so does the new traffic. That’s not what inbound marketing is all about—it’s a long-term strategy. And blogging is a sustainable way to get long-term results. The first day you post your new blog entry, you might get 100 views and 10 leads. The next day, 50 views and 5 leads. But that’s not all. Even after your blog post becomes old news, you’re still going to keep getting new visitors because of it. That content will always be on the internet and people will continue to search for the keywords you put into it, driving more visitors to it down the road. For weeks, months, and even years to come, you’ll keep getting traffic from that blog post without any additional resource investment.