Surely by now you’ve heard about inbound marketing. You’ve heard that it’s revolutionizing the way companies market and sell their products. You’ve heard that it’s the future of business. And you’ve heard that the results you’ll see if you implement it will be staggering.
Though this is all good stuff to hear—stuff that makes you excited—you probably want more concrete answers. You want to know what to realistically expect, and know when to expect it.
Here are the answers you’ve been looking for.
Inbound Marketing Results
When you implement inbound, you’re sure to see growth. Your leads will increase an average of 2.6 times after six months. After a year, they’ll increase by almost 6 times. And after two years, by 24.6 times. As you can see, the growth over the long term is impressive. Eventually, you will see higher web traffic, better quality leads, heightened brand awareness, a shorter sales cycle, and significantly higher sales. But it takes time.
In the first month, you’ll be building up the foundation for your inbound campaign. You’ll be researching your product or service, your brand, your competition, and your market online. You’ll be constructing your buyer personas based on customer research. You’ll be defining your value proposition, creating benchmarks, identifying lead quality, auditing content, and creating an editorial calendar. These steps will provide direction for all of your actions in the months to follow.
In the second month, you will likely start rolling out your campaign. You’ll be optimizing your website, creating content, and adding on-page SEO to set yourself up for success.
By the third month, you’ll be focusing on promoting all of your new content and your new website via social media and advertisements. You’ll get online and get active; you’ll answer questions, provide helpful insights, and position yourself as a thought leader in your industry.
These first few months will involve a lot of work and planning, and for the next few months, you’ll continue on with your content creation and promotion, until the leads start to roll in and you start seeing results.
How Long Does It Take?
Inbound marketing is a long-term strategy. Results won’t happen overnight and it’s important to remember this. You’re probably used to immediate gratification in terms of results when it comes to traditional marketing, and you might be antsy to see your strategy take off and result in high sales and profits. But unlike traditional marketing that sees a jump in sales that quickly fizzles out, inbound takes longer to see effects, but the results will be long term and sustainable.
Inbound marketing takes time to ramp up and execute. As we mentioned above, you’ll be working diligently for several months. You have to wait for leads to notice your content and become interested in your offers. You have to wait for trust and credibility to build up with prospects and customers.
The time you’ll spend waiting for leads, however, will be well worth the wait. You’ll grow steady results from steady inbound marketing activity.
So when do you expect to start seeing leads trickle in? About six months after you implement inbound. It’s important to set realistic expectations so you don’t get disappointed early on and abandon ship. The results will come, just be patient. And once they come, they’ll just get better and better over time. You will see a return on your investment.
Inbound marketing is an amazing opportunity for businesses that really want to grow. If you’re willing to put in the effort and take the time required for this long-term strategy, you’ll be rewarded with more leads, more sales, and high profits.