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Buyers Speak Out: How Sales Needs to Evolve

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buyers-speak-out-how-sales-needs-to-evolve.pngAdvances in technology have changed consumer behavior considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behavior has made its way to the business world, as buyers of business technologies, products, and services are doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behaviors have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work anymore.

The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...

In this whitepaper we take a look at:

  • What buyers want to discuss
  • When buyers want to meet with sales
  • How to create a positive sales experience, according to buyers
  • The disconnect between buyers and salespeople
  • How to transform your sales approach

Download this whitepaper to learn more about how sales needs to evolve.

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