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Case Study: They Built a Website and No One Came

Our client was the CEO of a small manufacturing company with 25 employees including 5 sales people and had not grown revenue in 3 years despite hiring two new sales people and spending $50,000 on a new website. Their sales people were struggling to bring in net new business every month and when they did, it was not an ideal customer.

The Problem:

  • They spent $50,000 on a website and no one was coming;
  • There sales people had to make 80 cold calls per day to try and get new business with little success;
  • The new accounts they were getting were low margin and non-recurring revenue.

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