It no longer makes sense to spend the majority of your marketing dollars on traditional outbound sales and marketing tactics like direct mail, print advertising, or telemarketing. Most small and mid-sized businesses lack the time and resources needed to train internal people on new inbound marketing strategies. Without adequate time and resources, there is a talent gap. These internal teams are not learning how to master key inbound marketing skills such as SEO, email marketing, and analytics. These inbound activities require more effort, but they also generate lower costs per lead and higher ROI.
Since many companies don’t have the resources needed to execute an effective inbound strategy, they are turning to inbound marketing agencies for help.
Read this whitepaper to learn more about working with an inbound marketing agency and how your business can benefit.