You might think you know what sales enablement is, but the truth is it means vastly different things to different companies.
Sales enablement encompasses several interrelated tasks, including sales coaching, onboarding, performance analysis, content generation, systems and support, and strategic development.
It’s multi-faceted—and no single definition truly covers all that sales enablement is as a whole.
Sales enablement is a customer-centric, strategic approach to improving and updating the technology, processes, knowledge, and content that empower sales teams—which is exactly what your reps need to sell efficiently at a higher velocity.
Gone are the days of cold calling and aggressive sales techniques. It’s time to put old-school sales tactics to bed and embrace inbound sales.