SEO. PPC. CTA. BoFu. Tofu. UX. UI. The list goes on. The world of digital marketing and sales has no shortage of buzzwords, acronyms, and phrases. If you’re struggling to keep track of all the lingo, you’re not alone.
Inbound marketing and sales enablement are constantly evolving industries, making it difficult to stay on top of the ever-changing jargon. It seems like there’s an endless number of new words and terms to learn.
Don’t be left in the dark—our glossary defines all the inbound marketing and sales enablement terms you need to know.