The Internet has forever fundamentally changed the way people find, discover, share, connect and buy goods and services. Interrupting prospects with cold calls is not an effective use of your sales team’s time and energy and ultimately increases your selling cost (of acquisition). You need your sales reps talking to prospects that are ready to buy, today.
Our whitepaper, a CEO’s Guide to the Future of Selling, examines the paradigm shift that has occurred in selling and the philosophical change that needs to happen for companies to transition to the new way of selling.
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