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The Who, What, How, When, and Why of Inbound Marketing

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The_Who,_What,_How,_When,_and_Why_of_Inbound_MarketingYour customers aren’t buying in the same way they used to. Have you changed the way you sell?

Inbound marketing is a methodology that allows you to sell to prospects in the way they want to buy, making it the most effective strategy today.

It’s about pulling people to your brand instead of intruding on people’s lives with aggressive outbound tactics. Inbound marketing helps you attract visitors, convert leads, and close customers.

In this guide, we take a look at:

  • What is inbound marketing and why your business needs it
  • How to create an effective inbound marketing campaign
  • When does it make sense to invest in inbound marketing?
  • Who can help you get started with inbound marketing?
  • How can you calculate the ROI of inbound marketing?
  • 15 inbound marketing tools you’ll love
  • What to look for in an inbound marketing agency

Download this guide to learn nearly everything you need to know about inbound marketing.