AI Chatbots Are Transforming Higher Education Brand Engagement (Here’s How)
Chatbots are rapidly revolutionizing brand-customer relationships in higher education, transforming how institutions engage with students throughout their academic journey. These AI-powered assistants now handle everything from admissions inquiries to student support services, delivering instant, personalized responses 24/7 while reducing administrative workload by up to 70%. As universities face increasing pressure to modernize student communications and streamline operations, chatbots emerge as a strategic solution that combines …